Community Based Social Marketing

community recycling

The Community-Based Social Marketing (CBSM) method of outreach and education was created to produce lasting and sustainable changes in the actions people take everyday.

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Sustainable Fleet Management

Sustainable fleet management is a goal of the Southeast Sustainability Directors Network SSDN

Department directors are familiar with choosing operating and capital options that represent cost savings, but not necessarily with making choices that also consider environmental and community health. These basic steps outline how to approach your Fleet Director, and develop a mutually beneficial relationship:

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Community Engagement

Community leaders work together on sustainability efforts

Good relationships with community stakeholders, such as neighborhoods and community development groups, can improve local government decision-making, legitimacy and overall community competitiveness.

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Sustainable Funding

Sustainable funding graphic

Securing funding for sustainability projects can be a daunting task. Local government too often must devote the bulk of its resources to projects that are long overdue, leaving little or nothing for proactive projects.

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Workplace Challenge

Workplace Challenge Logo

The concept for the municipal workplace challenge stems from the Mayor Karl Dean’s Mayor’s Workplace Challenge started in Nashville.

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PROFILE: Nick Deffley, Sustainability Officer, Savannah, GA

Nick Deffley, Sustainability Officer, Savannah, GA

Despite growing up and going to school in the Midwest at the University of Minnesota, Savannah has always felt like a home away from home for Nick Deffley. Much of Nick’s family relocated to Savannah over the years and Nick even lived in Savannah for short period of time in the late 1990s.

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Public Engagement Tools

Community engagement tools in Durham, NC

The “Charge Ahead Durham” initiative increased community awareness and involvement in sustainable activity by engaging the public in weekly online challenges, or “charges.”

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Urban Agriculture

Kids in a community garden

Urban agriculture can range from rooftop gardens to large-scale brownfield site or vacant lot reuses.

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Education vs. Social Marketing

Education versus social marketing graphic

A team from Mecklenburg County’s Land Use and Environmental Services Agency (LUESA) put Doug McKenzie‐Mohr’s behavior modification theory to the test by developing a “lights out” campaign for County employees. McKenzie‐Mohr’s “Community Based Social Marketing” (CSBM) is considered an attractive alternative to information‐based campaigns.

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Better Buildings Challenge

The better buildings challenge in Atlanta, Georgia, and SSDN

In 2012, the President challenged all sectors to commit to an energy savings pledge, a showcase building, and sharing progress. Two communities in the Southeast signed on.

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