Education vs. Social Marketing
A team from Mecklenburg County’s Land Use and Environmental Services Agency (LUESA) put Doug McKenzie‐Mohr’s behavior modification theory to the test by developing a “lights out” campaign for County employees. McKenzie‐Mohr’s “Community Based Social Marketing” (CSBM) is considered an attractive alternative to information‐based campaigns.
Read MoreBetter Buildings Challenge
In 2012, the President challenged all sectors to commit to an energy savings pledge, a showcase building, and sharing progress. Two communities in the Southeast signed on.
Read MoreRenewable Energy Planning
Generating electricity from Renewable Energy (RE) sources can play a significant role in advancing cities sustainability goals and reducing carbon outputs.
Read MorePublic-Private Partnerships 101
The term “public private partnership” is elusive, because it can take many contractual forms, address any number of local initiatives, and be subject to local guidelines like procurement, zoning, and tax increment finance arrangements.
Read MoreLEDs: The New Normal
In February 2015, an LED Street Light replacement project was completed in the City of Fayetteville’s Entertainment District.
Read MorePROFILE: Emily Barrett, Sustainability Officer, Cary, NC
Emily Barrett of Cary, NC is big on collaboration and sharing to advance southeast sustainability.
Read MorePROFILE: Brian Blackmon, Sustainability Officer, Knoxville, TN
Brian spent his year implementing community gardening programs with homeless and disenfranchised populations, and became interested in community development and social movement building.
Read MorePartnership for Resilience and Planning (PREP)
This project launched the Partnerships for Resilience and Empowered Planning (PREP) program to provide education on community resilience planning, promote network collaboration and to developed an online Community Resilience Planning Handbook for communities across the Southeast.
Read MoreImproving Recycling Through Social Marketing
This project will guide the eight participating communities through planning, development, and implementation of a community-based social marketing (CBSM) campaign by providing expert-level educational resources that are tailored to serve the specific goals and needs of each community.
Read MoreGreen Infrastructure
Green Infrastructure (GI) is more than just the laundry list of sustainable applications, like green roofs, bigger tree planters, and frequent curb cuts.
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